February 2021
PAC – Marketing – Earned Media-Community Relations
Monthly Spend- $12,077.41
COVID-19 & Telehealth 602.685.6000 – On Hold Promotional Audio
Integrated Lives- Goal 5,000
Primary Care- Goal 10,000
Patient Access Center
Appointments Scheduled
Total Calls Received
%
Conversion
Digital & Email
Online Business Listings/ SEO
20 – Location Listings
Total Calls – 4,833
Total Calls to PAC – 3,052
Total Clicks to Website – 2,183
Total Listing Views – 143,402
Terros Health Website
www.terroshealth.org
Total Calls – 827
Total Calls to PAC– 484
Total Website Visits–12,256
Total Online Appt. Request –462
Total Emails – 24
Google Search Remarketing Ads
522 – Total Ads Running
Total Views – 13,275
Total Clicks to Website – 970
Total Spend – $GRANT
Email Marketing
22,064 – Email Recipients
Total Emails Sent – 4
Total Views – 8,999
Total Clicks – 306
Total Spend – $135
Social Media
Facebook Posts and Ads
2,092- Fans
Total Posts – 18
Total Page Clicks – 123
Total Ads – 10
Total Ad Reach – 2,023
Total Ad Clicks – 306
Total Spend – $50.52
641- Followers
Total Posts – 17
Total Post Engagement – 85
Total Ads –8
Total Ad Reach –1,031
Total Ad (Post) Engagement –1,881
Total Spend – $107.28
Twitter Tweets and Ads
630- Followers
Total Tweets – 13
Total Tweet Engagement – 4
Total Ads – 0
Total Ad Views – 0
Total Ad Clicks – 0
Total Spend – $0
3,256- Followers
Total Posts – 15
Total Page Clicks – 52
Total Ads – 0
Total Ad Views – 0
Total Ad Clicks – 0
Total Spend – $0
Video
83 – Subscribers
Public Videos Posted – 0
Private Videos Posted – 4
Total Channel Views – 653
Total Video Ads – 0
Total Video Ad Clicks – 0
Total Spend – $0
PR & Community Relations
Local & National Articles
Total Articles Published – 0
Total Audio Recorded – 0
Potential Reach – 0
Total Spend – $0
Local & Virtual Events
Total Events Attended – 1
Total Number of Attendees – 50
Total Spend – $0
Print & Outdoor
Brochures & Signage
New prints & Reprints
Total Print Qty. – 0
Total Spend – $0
Printed Billboards
Total Billboards – 1
Potential Reach – 66,407
Total Spend – $11,425