December 2020
PAC – Marketing – Earned Media-Community Relations
Monthly Spend- $TBD
HIV Prevention Month 602.685.6000 – On Hold Promotional Audio
Integrated Lives- Goal 5,000
Primary Care- Goal 10,000
Patient Access Center
Appointments Scheduled
Total Calls Received
%
Conversion
Digital & Email
Online Business Listings/ SEO
TBD – Location Listings
Total Calls – TBD
Total Calls to PAC – TBD
Total Clicks to Website – TBD
Total Listing Views – TBD
Terros Health Website
www.terroshealth.org
Total Calls – TBD
Total Calls to PAC– TBD
Total Website Visits– TBD
Total Online Appt. Request –TBD
Total Emails – TBD
Google Search Remarketing Ads
TBD – Total Ads Running
Total Views – TBD
Total Clicks to Website – TBD
Total Spend – $TBD
Email Marketing
TBD – Email Recipients
Total Emails Sent – TBD
Total Views – TBD
Total Clicks to Website – TBD
Total Clicks to Social Media – TBD
Total Spend – $TBD
Social Media
Facebook Posts and Ads
TBD- Fans
Total Posts – TBD
Total Page Clicks – TBD
Total Ads – TBD
Total Ad Views – TBD
Total Ad Clicks – TBD
Total Spend – $TBD
TBD- Followers
Total Posts – TBD
Total Post Engagement – TBD
Total Ads –TBD
Total Ad Views –TBD
Total Ad Clicks –TBD
Total Spend – $TBD
Twitter Tweets and Ads
TBD- Followers
Total Tweets – TBD
Total Tweet Engagement – TBD
Total Ads – TBD
Total Ad Views – TBD
Total Ad Clicks – TBD
Total Spend – $TBD
TBD- Followers
Total Posts – TBD
Total Page Clicks – TBD
Total Ads – TBD
Total Ad Views – TBD
Total Ad Clicks – TBD
Total Spend – $TBD
Video & Television
TBD – Subscribers
Public Videos Posted – TBD
Private Videos Posted – TBD
Total Views – TBD
Total Video Ads – TBD
Total Video Ad Clicks – TBD
Total Spend – $TBD
15 & 30 Second – Commercials
Total Videos Aired – TBD
Potential Reach – TBD
Total Spend – $TBD
PR & Community Relations
Local & National Articles
Total Articles Published – TBD
Total Videos Published – TBD
Potential Reach – TBD
Total Spend – $TBD
Local & Virtual Events
Total Events Attended – TBD
Total Number of Attendees – TBD
Total Spend – $TBD
Print & Outdoor
Brochures & Signage
New prints & Reprints
Total Print Qty. – TBD
Total Spend – $TBD
Printed Billboards
Total Billboards – TBD
Potential Reach – TBD
Total Spend – $TBD