December 2020
PAC – Marketing – Earned Media-Community Relations
Monthly Spend- $1,836.23
HIV Prevention Month 602.685.6000 – On Hold Promotional Audio
Integrated Lives- Goal 5,000
Primary Care- Goal 10,000
Patient Access Center
Appointments Scheduled
Total Calls Received
%
Conversion
Digital & Email
Online Business Listings/ SEO
18 – Location Listings
Total Calls – 4,858
Total Calls to PAC – 3,217
Total Clicks to Website – 2,149
Total Listing Views – 123,522
Terros Health Website
www.terroshealth.org
Total Calls – 931
Total Calls to PAC– 594
Total Website Visits–9,828
Total Online Appt. Request –291
Total Emails – 21
Google Search Remarketing Ads
522 – Total Ads Running
Total Views – 12,937
Total Clicks to Website – 431
Total Spend – $GRANT
Email Marketing
9,485 – Email Recipients
Total Emails Sent – 4
Total Views – 4,908
Total Clicks – 1,414
Total Spend – $70
Social Media
Facebook Posts and Ads
2,100- Fans
Total Posts – 35
Total Page Clicks – 586
Total Ads – 13
Total Ad Reach – 5,780
Total Ad Clicks – 277
Total Spend – $94.06
572- Followers
Total Posts – 30
Total Post Engagement – 142
Total Ads –4
Total Ad Reach –324
Total Ad (Post) Engagement –119
Total Spend – $25.15
Twitter Tweets and Ads
613- Followers
Total Tweets – 29
Total Tweet Engagement – 11
Total Ads – 0
Total Ad Views – 0
Total Ad Clicks – 0
Total Spend – $0
3,200- Followers
Total Posts – 35
Total Page Clicks – 119
Total Ads – 0
Total Ad Views – 0
Total Ad Clicks – 0
Total Spend – $0
Video
75 – Subscribers
Public Videos Posted – 0
Private Videos Posted – 3
Total Channel Views – 577
Total Video Ads – 0
Total Video Ad Clicks – 0
Total Spend – $0
PR & Community Relations
Local & National Articles
Total Articles Published – 4
Total Audio Recorded – 1
Potential Reach – 1,085,068
Total Spend – $0
Local & Virtual Events
Total Events Attended – 0
Total Number of Attendees – 0
Total Spend – $0
Print & Outdoor
Brochures & Signage
New prints & Reprints
Total Print Qty. – 1,200
Total Spend – $1,287.41
Printed Billboards
Total Billboards – 0
Potential Reach – 0
Total Spend – $0