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December 2020

PAC – Marketing – Earned Media-Community Relations
Monthly Spend- $TBD

HIV Prevention Month 602.685.6000 – On Hold Promotional Audio

Integrated Lives- Goal 5,000

Primary Care- Goal 10,000

Patient Access Center

Appointments Scheduled

Total Calls Received

%

Conversion

Digital & Email

Online Business Listings/ SEO

TBD – Location Listings

Total Calls – TBD
Total Calls to PAC – TBD
Total Clicks to Website – TBD
Total Listing Views – TBD

 Terros Health Website

www.terroshealth.org

Total Calls – TBD
Total Calls to PAC– TBD
Total Website Visits– TBD
Total Online Appt. Request –TBD
Total Emails – TBD

Google   Search Remarketing Ads

TBD – Total Ads Running

Total Views – TBD
Total Clicks to Website – TBD
Total Spend – $TBD

 Email Marketing

TBD – Email Recipients

Total Emails  Sent – TBD
Total Views – TBD
Total Clicks to Website – TBD
Total Clicks to Social Media – TBD
Total Spend – $TBD

Social Media

Facebook Posts and Ads

TBD- Fans

Total  Posts – TBD
Total Page Clicks – TBD
Total Ads – TBD
Total Ad Views – TBD
Total Ad Clicks – TBD
Total Spend – $TBD

Instagram Post And Ads

TBD- Followers

Total Posts – TBD
Total Post Engagement – TBD
Total Ads –TBD
Total Ad Views –TBD
Total Ad Clicks –TBD
Total Spend – $TBD

Twitter Tweets and Ads

TBD- Followers

Total Tweets – TBD
Total Tweet Engagement – TBD
Total Ads – TBD
Total Ad Views – TBD
Total Ad Clicks – TBD
Total Spend – $TBD

LinkedIn Post and ADS

TBD- Followers

Total Posts – TBD
Total Page Clicks – TBD
Total Ads – TBD
Total Ad Views – TBD
Total Ad Clicks – TBD
Total Spend – $TBD

Video & Television

Youtube Ads and Videos

TBD – Subscribers  

Public Videos Posted – TBD
Private Videos Posted – TBD
Total Views – TBD
Total Video Ads – TBD
Total Video Ad Clicks – TBD
Total Spend – $TBD

Local Television

15 & 30 Second – Commercials

Total Videos Aired – TBD
Potential Reach – TBD
Total Spend – $TBD

PR & Community Relations

Earned Media

Local & National Articles

Total Articles Published – TBD
Total Videos Published – TBD
Potential Reach – TBD
Total Spend – $TBD

Community Events

Local & Virtual Events

Total Events Attended – TBD
Total Number of Attendees – TBD
Total Spend – $TBD

Print & Outdoor

Brochures & Signage

New prints  & Reprints

Total Print Qty.  – TBD  
Total Spend – $TBD

Billboards

Printed Billboards

Total Billboards  – TBD
Potential Reach  – TBD
Total Spend – $TBD